Video marketing is the use of videos to promote or market a brand, service or product. Typically found on websites, and distributed through socials (including: YouTube, Linkedin, Instagram, Facebook and TikTok) and email marketing.
At Bizeo we know that video marketing helps boost engagement, increase brand awareness, improve conversion rates and enhance SEO performance.
Popular types include brand awareness, promotional and campaign videos, explainer videos, product demos, testimonials, behind the scenes footage, tutorials, and social media videos.
Your video should be as short or long as you need it to be to promote your offer or services. What’s most important is that it is well planned, scripted and edited to keep the viewer engaged and interested.
Longer videos, with more detail, are great for converting interest into enquiries – whereas shorter videos are great for attracting potential customers and driving interest. The great thing about a longer video is you can “clip it up” into several shorter “attraction” videos – getting more bang for your buck!
The caveat to the above times, is the ideal length depends on the content type and audience engagement. Social platforms prioritise engagement and watch time, so focus on delivering value fast. If the content is engaging viewers will stick around even for longer videos that interest them.
It depends on your audience. Videos on your website are very effective in driving enquiries, while specific socials can be used to target the right audience for your business.
Google and AI internet searches love video! A website with video on the homepage is more likely to perform better in a search than those that don’t.
But it’s not all about Google and AI… Humans love video too, of course! A high quality video will engage your visitors, build trust, and increase conversions by showcasing your business and products/services in an appealing and memorable way.
Costs vary based on length, production quality, location, editing needs. View our package prices or contact us and ask for a quote.
From planning to final delivery, it typically takes anywhere from one week to six weeks, depending on complexity and our current workload.
Engaging brand stories and showcasing your business experts talking about solving problems for your customers! Your video should be as short or long as you need it to be to promote your offer or services. What’s most important is that it is well planned, scripted and edited to keep the viewer engaged and interested.
Longer videos, with more detail, are great for converting interest into enquiries – whereas shorter videos are great for attracting potential customers and driving interest. The great thing about a longer video is you can “clip it up” into several shorter “attraction” videos – getting more bang for your buck!
Yes! We can help with scriptwriting and storyboarding to ensure your message is clear and really hits home with your target market.
Don’t worry, we are experienced in finding your best side! Not having a fancy office or business premises isn’t a problem when creating B2B videos. A simple clean background can be as effective as a busy office or working space. We have found that the value is in your business experts, conveying a passionate message that feels authentic is much more important than the background.
Yes, we optimise videos for mobile, desktop and socials to ensure a seamless viewing experience.
Three words! Creativity. Experience. Trust.
CREATIVITY
We don’t just make and produce your video – we help you craft the right story to hit home with your target market. How? By asking lots of questions about your business, your customers and your target market. Then, we create the visuals that tell that story in the most engaging way to get people’s attention.
EXPERIENCE
You probably noticed, we’re no Spring Chickens… Our many years experience working with all kinds of businesses means we produce videos that showcase them in the best possible light.
TRUST
Our experience and creativity means most of our clients come back to us for more, because they know they can trust us to deliver – and in a cost effective way that makes good business sense.
Get in touch!
We’ll discuss your goals, develop a concept and handle everything from filming to editing.
For a Pro Shoot package, bespoke video shoot for ultimate engagement, our process is:
More than happy!
Our launch video reached thousands of people and allowed us to create an amazing initial impression on our customers.
Always a brilliant experience. We’ve worked together on numerous campaigns – they always quickly understand our vision and bring it to life in a way that truly reflects the Herd brand.
Deliver the goods every time. Video marketing works really well for us to engage with our different sectors. The videos they create for us always do the job perfectly.
Produce us a great product.
Our go-to for all our video needs for over a decade. Super responsive, reliable and confident enough to challenge and build on our ideas.
Talk to us about discounts when you order more than one.
Talk to us about discounts when you order more than one.
Talk to us about discounts when you order more than one.
Or give us a few details and Peter will get back to you asap.
