The Benefits of Stock Footage for Marketing Videos

Stock footage for marketing is no longer just an alternative; it’s a powerful tool that can elevate your business video content. Studies show that 80% of consumers prefer learning about a company through video rather than reading text (source). Additionally, video has been proven to increase website conversions by up to 80%, capturing attention and delivering messages in a highly engaging format.

For many businesses, especially small and medium-sized enterprises, the thought of producing high-quality videos may seem daunting. Filming requires significant time, effort, and costs for hiring a crew, actors, and securing locations. However, stock footage for marketing offers a budget-friendly and professional alternative, allowing businesses to create impactful videos without the hefty expenses. This approach makes it possible to produce stunning videos without the traditional production hassle.

In this article, we’ll explore the tangible benefits of using stock footage for marketing your business effectively.

What you will gain from reading this article:

• Save money – stock footage is a cost-effective alternative to expensive filming production
• Save time – create high-quality marketing videos quickly
• Look professional – use premium high-resolution footage without a big budget
• Stay Flexible – easily customise stock footage to match your brand and target audience
• Boost engagement – high-quality videos increase website conversions and attract more clients

Cost-effective without compromising quality

Creating an original business video can be expensive. For some businesses, the cost may seem prohibitive. A professional video shoot can be expensive, depending on location, equipment, actors and editing. For most businesses where messaging needs to be agile and adaptable, such high costs may not be feasible.

However, stock footage provides a budget friendly alternative, making high-quality video production on a budget accessible for businesses that want premium visuals without the premium price tag. Bizeo’s Plus Footage package offers bought footage from online video libraries to create a customised video, enabling businesses to have premium content without the burden of expensive shots.

For example a Recruitment firm working in International Transport Law, wanted to create a polished marketing video showing professionals in high end office settings, complemented with reels of deep harbour ports, ships, and freight trains and airplanes. Instead of organising a costly set of film shoots, Bizeo helped the client choose to use stock footage of executives in meeting rooms, recruiters working on laptops, and reel of various transport. After post-production editing, the final video gives their brand a credible and professional look – without overspending.

Save time and effort 

Filming a professional video is time-consuming. From pre-production planning to filming and post-production editing, the process can take weeks or even months. For businesses that need to react quickly to market trends or launch new services, waiting this long isn’t practical.

With stock footage, high-quality shorts can be created within days rather than weeks. The footage is ready to use, allowing Bizeo to focus on messaging, branding and distribution rather than logistics and production.

Take the example of a business who is in the process of launching a website update and needs a branding video fast for the homepage. Instead of scheduling a lengthy shoot, Bizeo helps them select stock footage that represents their business best. With expert editing, adding a few showcasing brand slides, we craft a compelling video within days. Something that would have taken weeks with traditional filming.

Another benefit of stock footage is using it for a ‘test run’. Using stock footage allows you to test different styles without committing to expensive shoots. 

Create custom stock footage for marketing videos

One common misconception is that stock footage is generic. In reality custom marketing videos can be created with stock footage, tailored to match a brand’s identity through branding elements like text overlays, voiceovers, logo animations and colour grading.

For example a recruitment agency specialising in tech hires wants to target both startups and corporate clients. By selecting different stock footage, one featuring casual co-working spaces and another with formal corporate offices, Bizeo created two tailored versions of their video without needing separate film shoots.

Professional look without a big budget

The quality of stock footage has significantly improved in recent years. Many clips are now filmed in 4K resolution using professional grade cameras, lighting, and actors, ensuring a polished, high quality result. For businesses without access to high-end production, stock footage is a shortcut to achieving a premium look without the premium price tag.

Consider a Bizeo client whose business is Loan Finance and wants to position the brand to car buyers who want to buy their dream car through finance. Instead of filming a bespoke video, they select stock footage of premium or high performance sports cars. This allows the business to project an exclusive and high-end brand image, all while staying within a budget.

Expert support for maximum impact

While stock footage provides a strong foundation, our experts can enhance the footage with strategic branding and storytelling to drive conversions. Even the best footage needs expert editing to align with your brand and message. Our editors ensure your video is not only visually stunning but also strategically crafted for conversions.

Bizeo’s Plus Footage package includes access to an experienced editor who you can trust to help businesses like yours refine and customise footage for optimal marketing impact.

To illustrate, a recruitment agency wants footage of job seekers, hiring managers and interviews but isn’t sure how to get their brand message across. With expert guidance, we can turn stockage footage into a compelling employer branding tool, featuring dynamic transitions, brand-aligned colours, and a persuasive call to action.

Stock footage for marketing – A smarter approach to video

Stock footage is a cost-effective, time-saving, and professional solution for creating high-quality business videos. Businesses can avoid the complexities of traditional filming while achieving a polished, compelling result.

With expert customisation, stock footage becomes a powerful asset for increasing engagement, strengthening branding and driving conversions. Whether you are promoting a product or service, showcasing your brand, or reaching new clients, using stock footage ensures a seamless, budget friendly way to tell your story.

Start leveraging the Plus Footage package today and create an impactful marketing video without the hassle of production.

Transform your marketing today! Get started with our Bizeo Plus Footage package and power your brand’s video marketing in no time!