When Fast Car Finance needed a video that explained their unique car finance offering while also capturing attention, they turned to Bizeo. The result? A slick, engaging explainer marketing video that simplified the complex, established trust within seconds, and helped them show up strong in a competitive market.
But this case study isn’t just about one client – it’s a powerful example of how explainer marketing videos are changing the way brands communicate.
A compelling statistic to highlight is that pages featuring videos are 53 times more likely to rank on Google’s first page compared to those without video content (source). This underscores the significant impact that incorporating explainer videos can have on a business site’s search engine visibility.
What you will gain from reading this article:
One of the biggest challenges in marketing is translating industry jargon into everyday language. Fast Car Finance offers a tailored solution that helps people secure car finance for performance and prestige cars. This unique selling point compares to that of traditional lenders who would say no to this type of Finance. But although that’s helpful, it needs to be communicated clearly and quickly.
That’s where explainer videos shine.
With a 90-second script, carefully selected visuals, and backing music track, we broke down the offer into a digestible format. It felt simple, yet it covered the essentials: trustworthiness, approachability, and a clear call to action. Because this is the essence of good explainer video marketing – it turns complexity into clarity, fast.
The video’s tone was professional yet warm. We didn’t want anything too corporate or too casual, just the right balance to speak to their target audience.
Our use of car images, on-brand colour palettes, and simple text built credibility from the first frame. In a world of fast-scrolling social media, first impressions are everything. So Bizeo’s approach ensures the message lands—and sticks.
Explainer videos are incredibly versatile. But the final cut for Fast Car Finance wasn’t just used on their website, it was amplified across every channel, used in sales presentations, and embedded into emails. One asset, multiple touchpoints.
That’s the beauty of explainer videos. Because they’re not limited to one-time use. They work hard across your entire marketing funnel, giving potential customers multiple chances to engage with your brand, each time reinforcing your message and values.
Customers today are skeptical. They’ve seen enough ads to last a lifetime. That’s why video, done right, matters more than ever.
An explainer video puts a face to your brand, explains your values, and makes your offer feel real. For Fast Car Finance, the video established trust instantly. No reading, no clicking around. Just a confident, professional breakdown of what they do and how they help.
And let’s be honest: people prefer to watch, not read.
Explainer videos sit at the intersection of brand, message, and emotion. Because they’re strategic storytelling tools!
For businesses like Fast Car Finance, that means more engagement, better brand recall, and stronger conversions. At Bizeo, we don’t just produce videos. We build brand communication strategies that are visual, emotional, and built for the digital age.
So if you’re wondering how to boost your brand awareness, ask yourself: “Can people quickly understand what we do—and why it matters?”
If the answer isn’t a confident yes, an explainer video might be exactly what you need.
Want a brand video that builds instant trust and awareness? Let’s create it together – Contact us.
More than happy!
Our launch video reached thousands of people and allowed us to create an amazing initial impression on our customers.
Always a brilliant experience. We’ve worked together on numerous campaigns – they always quickly understand our vision and bring it to life in a way that truly reflects the Herd brand.
Deliver the goods every time. Video marketing works really well for us to engage with our different sectors. The videos they create for us always do the job perfectly.
Produce us a great product.
Our go-to for all our video needs for over a decade. Super responsive, reliable and confident enough to challenge and build on our ideas.
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Talk to us about discounts when you order more than one.
Talk to us about discounts when you order more than one.
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