Discover why investing in video marketing is the most reliable long-term growth strategy for small businesses in 2025.

In times of change, it’s tempting to obsess over what’s next. Right now, that obsession is AI. Headlines scream disruption. Businesses across the UK are wondering if investing in video marketing strategies will help them stay competitive in the AI era?

Predictions pile up. Everyone’s got a hot take on how artificial intelligence will reshape business, marketing, hiring, and communication. But amid all this noise, most predictions about the future are wrong!

What you will gain from reading this article:-

• Chasing trends without a stable strategy is risky
• Why focusing on the principle of unchanging customer needs is smart
• Trust will become harder to earn
• Why investing in video marketing is a long term strategy
• How video helps brands stand out in a crowded

History is full of false dawns, technologies hailed as revolutionary that never quite delivered, or didn’t deliver in the way we thought. The Metaverse, Clubhouse, QR codes (in their first attempt), blockchain for everything, all were once sold as inevitable futures.

That’s not to say AI isn’t important. It absolutely is. But building your business strategy on what might change is a high risk game. Instead, there’s a far more useful question;

“What’s not going to change over the next 10 years?”, Jeff Bezos.

I’ll credit Jeff Bezos for the helpful question. So why is that question powerful? Because you can build around it. When you know what your customers will always need, you don’t have to pivot every time the wind blows. You can invest with confidence.

So, let’s do that. Let’s talk about what your customers, and your business, will still care about in 2035. Because in a world of shifting algorithms, uncertain trends, and accelerating AI, what won’t change may be your most valuable compass for a long term video marketing strategy.

1. You will always want more customers for your business

This is the heartbeat of every business strategy, and it always will be. Whether you’re a recruitment agency placing candidates, or a manufacturer looking for contracts, growth depends on winning attention and turning it into action.

That won’t change. But what has changed, and will keep changing, is the way you earn that attention. The days of cold calling, leaflets, and even email blasts dominating are over. Your customers are now digital first, video native, and story driven. That’s why video marketing is a long term investment, not a trend:

• 91 percent of businesses use video as a marketing tool
• 87 percent say video gives them a good return on investment
• And most importantly, 89 percent say video helps them generate leads

Source:- 2024 report from Wyzowl:

Let’s break that down. In a time of AI chatbots and endless data, human driven storytelling remains one of the most powerful tools to attract new customers. Not because it’s flashy, but because it works.

Bizeo’s recent work with Workforce Staffing in the recruitment sector proves this point clearly. In a highly competitive hiring landscape, they needed a way to communicate why manufacturing roles with them are better than the rest. A video that brought real workers, real environments, and real opportunities to life made that difference.

“It wasn’t about flashy graphics or future tech. It was about helping the right people see themselves in the role, and take action. That won’t stop working anytime soon. And for UK businesses looking to grow, using professional business video production is one of the smartest ways to generate more leads and stand out.

What’s not going to change over the next 10 years?

2. You will always want to stand out from your competitors

Your competitors are not sleeping. If you’re in recruitment, you’re not the only agency calling clients. If you’re in manufacturing, you’re not the only one trying to attract contracts.

So the question becomes: how do you differentiate? It won’t be with AI-generated content alone. Everyone will soon have access to the same generative tools. The same blog writing bots. Same image generators. The same “personalised” outreach campaigns.

What they won’t have is your story, your team, your voice, your values. It’s unique. Video gives you the ability to humanise your brand in a way no algorithm can replicate. People buy from people, and in a crowded market, authenticity is your most powerful competitive advantage.

This was perfectly demonstrated in Bizeo’s work with Herd Group and the launch of Herd Synergy. Rather than putting out another corporate press release or bland statement, Herd told the story of their new division through people, the team behind the mission, the reason behind the move, and the values behind the vision.

The result? A brand launch that felt like a movement, not just a message. That level of differentiation will only become more valuable in the AI saturated decade ahead. Investing in your brand storytelling video today can give your business a lasting competitive edge.

3. You will always want to build trust and credibility with your customers

Trust is currency and it will never go out of style. In fact, in a future dominated by synthetic content, deepfakes, and AI impersonation, trust will be harder to earn and more important to prove. Customers will increasingly look for signs that you’re real. That you’re accountable. And that you’re human. Plus nothing builds trust like seeing real people, speaking real words, in real environments. This is where video, especially expert led brand story videos, becomes essential.

A few years ago, a customer testimonial might’ve been a line of text on your homepage. In the near future, people will expect to see that person. Hear their voices. Watch their reaction. The Herd Synergy video, for example, wasn’t just about services, it was about values. The team spoke about why they do what they do, not just how. That emotional connection builds trust faster than any AI script ever could.

Similarly, the Workforce Staffing video showed authentic working conditions, not stock footage. Real team members, not avatars. Real expectations, not polished promises. That kind of honesty is magnetic, and rare. If you’re trying to win customers in a trust scarce digital world, video isn’t optional. It’s a trust-building content format that is now essential.

4. You will always want simplicity

If there’s one thing AI won’t fix, it’s decision fatigue. Also known as the paradox of choice; having too many options can make it harder to choose. If anything, it might make it worse. With so much information, so many options, and so much noise, your customers don’t want more complexity. They want clarity.

They want to know:

• What does your business do?
• Why should they care?
• How does it help them?

The businesses that win over the next decade will be the ones that cut through complexity, not add to it.

Video simplifies complexity better than any other format.

Got a product with 7 features? A 90 second animated explainer can make it feel effortless.

Got a complex recruitment process? A walkthrough video builds confidence.

Launching a new brand or division? A short story led film makes it instantly understandable.

That’s why Bizeo’s Moving Graphics package is such a powerful tool for simplifying concepts. In under 2 minutes, businesses can break down complicated services, processes, or products into clear, engaging narratives that anyone can understand.

So if you’re looking to explain complex services with video, this is the best format to do it in 2025. The businesses that win over the next decade will be the ones that cut through complexity, not add to it. And video helps you do exactly that.

Choose a video marketing partner who focuses on what lasts

So, what does all this mean for the next 10 years? It means this. Trying to predict the next recruitment platform, the next algorithm, or the next recruiter tech trend is a gamble. Sometimes it pays off, often it doesn’t.

But focusing on what your customers will always want, more leads, standout positioning, trustworthy brands, and clear communication, is a strategy you can bank on. And video helps you deliver on all four.

Why investing in video marketing is a smart and not a passing trend

Let’s be clear. Investing in video marketing isn’t a ‘nice to have’ anymore. It’s becoming the primary language of the internet, and it will continue to be for at least the next decade.

Here’s why – It’s:

• how people prefer to consume: Video accounts for over 80 percent of internet traffic. People are 2x more likely to share video content than other formats.
• drives better recall and emotion: Viewers retain 95 percent of a message when they watch it in a video versus just 10 percent when reading it in text.
• improves conversions: Landing pages with video can increase conversions by up to 86 percent.
• boosts SEO: Websites with video are 53x more likely to rank on the first page of Google.
• outperforms static ads: On platforms like LinkedIn, video ads get 3x more engagement than static posts.

Video is more engaging and it performs better. And that will always matter to your business. For any business in the UK, especially those seeking a long-term video marketing strategy that works across industries, it’s a smart move.

In an uncertain future, build on what’s certain

AI might reshape how we work, but it won’t replace the fundamentals of human connection, trust, and clarity. If you’re a business in the UK looking at the next 10 years and wondering where to invest your marketing energy, the answer isn’t in chasing every new tool or trend.

The answer is in serving your customers in the ways that will always matter. They will always want:

• more customers
• to stand out
• to be trusted
• simplicity

And video helps you deliver on every single one.

At Bizeo, we believe in creating content that respects your audience and serves your long-term brand. That’s why we offer three strategic packages: Pro Shoot, Plus Footage, and Moving Graphics. Each package is designed to help businesses grow through video that’s authentic, clear, and future proof.

In the race to predict what’s next, remember: the smartest move is often to double down on what won’t change. Because while trends will rise and fall, video, done well, will keep helping you win hearts, minds, and customers. And the majority of brands say video has directly helped increase customer understanding of their product or service.