This is the latest in many marketing videos we’ve created over the years for our longstanding client Workforce Staffing . One of the largest local staffing and recruitment firms in the West Midlands, Workforce supplies Manufacturing businesses throughout the UK, many of whom struggle to hire the skilled and experienced people they need.
The aim of this video is to resonate and connect with hiring managers in the sector and demonstrate how Workforce can help them not only hire top quality, experienced people more easily and faster, but to actually reduce their hiring costs at the same time.
Scope of work
Discovery
From our initial discussions it was clear that a video showing real context of busy manufacturing facilities and real manufacturing workers would be key to demonstrating credibility and successfully getting the attention of the people that mattered. Filming on site wouldn’t be affordable – or even possible really – so authentic looking stock footage combined with clear graphics was the best approach to take.
Pre-production
Between ourselves and Workforce we devised the “story” of the video and the broad structure – the key messages we wanted to convey and the overall theme: “We fix your staffing headaches, fast!” We sourced a long-list of stock clips that we narrowed down together, at the same time as developing and honing the narrative script for the video – keeping the language down-to-earth, no-nonsense and free of jargon to make sure it chimes with the audience.
Creation and editing
Scripting efforts really paid off meaning the first draft video was 95% there within a couple of intense days of graphics creation and clip editing. A few tweaks later and finding an AI voice for the narration and backing track that everyone was happy with – the final video was ready.
Results
A high-impact video proving Workforce is the go-to partner for fast, effective manufacturing recruitment. Put out on LinkedIn, Facebook and by email, we’re delighted that the video has been a great asset in supporting the growth of the Manufacturing team helping them connect and engage with their target audience.
More than happy!
Our launch video reached thousands of people and allowed us to create an amazing initial impression on our customers.
Always a brilliant experience. We’ve worked together on numerous campaigns – they always quickly understand our vision and bring it to life in a way that truly reflects the Herd brand.
Deliver the goods every time. Video marketing works really well for us to engage with our different sectors. The videos they create for us always do the job perfectly.
Produce us a great product.
Our go-to for all our video needs for over a decade. Super responsive, reliable and confident enough to challenge and build on our ideas.
Talk to us about discounts when you order more than one.
Talk to us about discounts when you order more than one.
Talk to us about discounts when you order more than one.
Or give us a few details and Peter will get back to you asap.
