Brand marketing videos are quickly becoming the missing link in many businesses’ digital strategies. Despite pouring time and budget into websites and traffic generation, companies still struggle to turn visitors into customers. The solution? Strategic use of brand marketing videos that engage, inform, and convert. In fact, video is now the most engaging content type online. According to Wyzowl’s 93% of marketers say video has delivered a strong return on investment (Wyzowl). EyeView Digital found that adding a video to a landing page can increase conversions by up to 80%. With brand marketing videos, businesses can build trust, boost engagement, and drive measurable growth by showing – not just telling – their story.
What you will gain from reading this article:
Video marketing works because it captures attention and delivers information in a way that resonates. Research shows that viewers retain 95% of a message when watching it in a video, compared to just 10% when reading text (Forbes). This makes video one of the most powerful tools for brand recall and customer engagement.
Beyond engagement, business video content directly influences sales. Consumers are much more likely to purchase a product or service after watching a clip about it. Imagine your landing page with a video that boosts conversions. A well-crafted brand video builds credibility, showcases the personality behind your brand and creates an emotional connection that text and images struggle to achieve. Websites with embedded video content often rank higher in search results which can lead to more organic traffic and greater visibility.
Some businesses attempt to create videos themselves, using smartphones and basic editing software. While this may work for informal social media posts, it often lacks the quality and strategic messaging needed for professional video production. This is crucial to effectively convert visitors into customers. Poor lighting, shaky footage and unpolished storytelling can do more harm than good. Poor quality videos can make a brand appear less professional rather than more engaging.
Think about the impact of a professional video on your customer trust. A professionally produced brand marketing video ensures that the message is clear, the visuals are high-quality, and the storytelling is compelling. Services like Bizeo’s Pro Shoot provides expert direction, professional filming, and high-end production – bringing a brand’s identity to life. You avoid struggling with technical details. Meanwhile you can focus on what you do best while experts craft a video designed to engage and convert.
How did Bizeo deliver real world results for Herd Group?
Herd group aimed to disrupt the market with their innovative solutions brand, “Herd Synergy”. They leveraged the power of Bizeo’s Pro Shoot professional video marketing to achieve tangible results. The visually compelling and professionally produced content helped establish Herd Synergy as a credible and authoritative player in the market, leaving a lasting impression on their target audience. This strategic use of video marketing underscored the brand’s expertise. It also built trust and positioned them as leaders in their industry.
The demand for video content continues to grow. And businesses that fail to incorporate it into their strategy risk being overshadowed by competitors who do. Consumers now expect to see marketing video content (also called shorts) when researching a brand, product or service. Businesses that provide it see higher engagement, better SEO rankings and more sales.
A high-quality brand video isn’t just a tool – it’s a way to connect with your audience and drive growth! It creates an instant connection with potential customers, builds trust, and turns website visits into meaningful interactions. For businesses looking to stay competitive and drive real results, investing in expert video production is no longer just an option – it’s a necessity.
If you’re ready to elevate your brand with a professionally produced video that resonates with your audience, our Bizeo Pro Shoot package offers the expertise to transform your ideas into a high-quality, engaging video that drives results.
More than happy!
Our launch video reached thousands of people and allowed us to create an amazing initial impression on our customers.
Always a brilliant experience. We’ve worked together on numerous campaigns – they always quickly understand our vision and bring it to life in a way that truly reflects the Herd brand.
Deliver the goods every time. Video marketing works really well for us to engage with our different sectors. The videos they create for us always do the job perfectly.
Produce us a great product.
Our go-to for all our video needs for over a decade. Super responsive, reliable and confident enough to challenge and build on our ideas.
Talk to us about discounts when you order more than one.
Talk to us about discounts when you order more than one.
Talk to us about discounts when you order more than one.
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