When Navigate Business Finance approached Bizeo, they were looking for a strategic solution in video marketing for finance brands – something that could take pride of place on their website and generate meaningful engagement online.
As an independent commercial finance broker, Navigate needed a compelling way to communicate both the breadth of their services and their highly consultative approach to supporting UK businesses.
Bizeo’s Moving Graphics package offered the perfect solution for video marketing for finance brands, combining storytelling with engaging visuals.
In just 60 seconds, we helped encapsulate the entire Navigate proposition—from cashflow to funding business growth, to asset and invoice finance. But what makes this video more than just a product explainer is the way it reflects Navigate’s approach to client relationships. Business finance can feel complicated and overwhelming, so the video is built around a central narrative: simplifying finance and helping clients cut through the noise to find the right solution.
The video reflects Navigate’s consultative style—helping business leaders secure finance efficiently so they can focus more time on running their businesses.
This is a great example of video marketing for finance brands—visually engaging, with tailored design and fluid motion graphics to boost impact and clarity. Backed by carefully selected background music, it brings the Navigate brand to life and sets a confident yet approachable tone.
A key feature of the video is the inclusion of a clear Call to Action (CTA) at the start and end. It highlights Navigate’s strapline—“We help you see through the fog of business finance”—alongside direct contact details including email and phone number, making it easy for viewers to take the next step. A clear and compelling call-to-action (CTA) within your video content can significantly impact viewer behaviour. According to WordStream, videos featuring embedded CTAs have been shown to boost conversion rates by an impressive 202% [source].
As well as featuring prominently on their website homepage, Navigate now shares the video regularly on LinkedIn to boost visibility and reinforce their brand message. It serves as both a first impression for new prospects and a reminder of their trusted expertise for returning visitors.
The impact of a well-crafted video goes far beyond its runtime. For Navigate, it has become a central part of their digital identity—proving how effective video marketing for finance brands can drive both trust and action.
At Bizeo, we understand how to translate complex services into compelling stories. With smart scripting, purposeful design, and strategic delivery, we help businesses like Navigate Business Finance stand out and connect with their audience in a way that feels both human and professional.
Looking to captivate your audience and boost engagement? Our Bizeo Moving Graphics package delivers powerful animated videos that make your brand unforgettable.
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Our launch video reached thousands of people and allowed us to create an amazing initial impression on our customers.
Always a brilliant experience. We’ve worked together on numerous campaigns – they always quickly understand our vision and bring it to life in a way that truly reflects the Herd brand.
Deliver the goods every time. Video marketing works really well for us to engage with our different sectors. The videos they create for us always do the job perfectly.
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Our go-to for all our video needs for over a decade. Super responsive, reliable and confident enough to challenge and build on our ideas.
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